• Establish Cotton Mills as a leader in interior design and bespoke furnishings in Cornwall and beyond.

• Enhance their brand positioning to reflect their expertise and craftsmanship.

• Educate clients on the benefits of bespoke services, from custom curtains to handcrafted upholstery.

• Expand their reach to trade clients, including interior designers, architects, and developers.

• Develop a consistent, engaging content strategy to showcase their work and values.

We developed a comprehensive strategy that blends storytelling, education, and inspiration. Our approach began with an in-depth brand strategy to refine their core messaging and positioning, ensuring their heritage, craftsmanship, and bespoke services were at the forefront. We crafted a tailored content plan, including engaging blog posts, social media content, and email marketing, designed to educate their audience and showcase their expertise. By focusing on a balance of inspiration and practical advice, we positioned Cotton Mills as an authority in the industry while strengthening their online presence. We also helped to expand their reach to trade clients, offering valuable insights and bespoke solutions tailored to interior designers, architects, and developers.

• Brand Strategy: Thoughtfully crafted strategy including messaging framework, tone of voice and audience analysis.

• Visual identity: A full branding suite consisting of logos, bespoke pattern, typography and colour palette.

• Comprehensive content calendar: including blog posts, social media captions, and email marketing.

• Photography and videography: including creative direction, to capture their bespoke craftsmanship in a compelling way.

• Website updates: To apply their new branding and align their current site with their new direction

Our strategic approach has elevated Cotton Mills Design House’s brand presence, highlighting their expertise in bespoke soft furnishings and interior design. With a refined visual identity and engaging content, they have strengthened their connection with clients and positioned themselves as a trusted resource for homeowners and trade professionals. The month following their rebrand saw a record-breaking increase in sales, far surpassing previous months' takings. Their enhanced online presence now effectively showcases their craftsmanship and attention to detail, attracting new clients and driving business growth while staying true to their heritage of quality and bespoke design.