// BRAND STRATEGY // BRAND PHOTOGRAPHY & FILM //  WEBSITE DESIGN // CONTENT & EMAIL MARKETING //
THE CLIENT // COUNTRY LIFESTYLE

FIELD TRADITIONS

Field Traditions is a premium lifestyle brand rooted in countryside traditions such as hunting, foraging, and outdoor pursuits. Founded in 2021, the brand offers classic and timeless apparel, barware, leather goods, and furniture designed to enhance outdoor experiences. Their challenge was generating traffic to their e-commerce website and establishing a strong visual identity that resonates with their target audience of both men and women.

    • Build brand awareness and connection.

    • Increase website conversions and product sales.

    • Establish a sophisticated yet rustic brand presence that appeals to outdoor enthusiasts.

    • Create a seamless online shopping experience tailored for the hunting season.

  • We began with an in-depth brand strategy to align Field Traditions’ heritage and modern countryside aesthetics. By transitioning their website to Shopify, we focused on improving user experience and backend efficiency. Our content strategy was developed to reflect their values of conservation and outdoor traditions while building anticipation for new product launches.

    1. Brand Strategy: Refined the brand’s purpose and vision through strategy consultation. Developed a mood board, colour palette, and typography reflecting countryside traditions.

    2. Website Design: Created a bespoke Shopify website with advanced filters and email pop-ups.

    3. Content Creation: Delivered monthly social posts, blogs, and email campaigns to boost engagement and sales.

    4. Photography Direction: Directed a Florida photoshoot showcasing Field Traditions’ classic aesthetic.

    5. Email Automations: Implemented Klaviyo automations for customer nurturing and retention.

  • Field Traditions successfully launched their refined brand and new website ahead of the hunting season, achieving increased traffic, brand recognition, and customer engagement. Plans are underway for continued work in 2025, including a US trip and a brand awareness campaign.

// BRAND STRATEGY // BRAND PHOTOGRAPHY & FILM //  WEBSITE DESIGN // CONTENT & EMAIL MARKETING //