// BRAND REFINEMENT // BRAND MESSAGING //  SHOPIFY WEBSITE DESIGN // CONTENT & EMAIL MARKETING //
THE CLIENT // WOMEN’S GOLF APPAREL

MIDSPRING

Midspring is a premium women’s golf apparel brand redefining the game with a perfect blend of fashion, function, and flattering fits. Founded by lifelong friends Shannon and Meredith, the brand reflects their shared passion for golf and desire to modernise the women’s golf dress code. They approached The Brand Muse to help launch their e-commerce business, refine their branding, and create a cohesive digital strategy to captivate their target audience.

    • Develop a polished and cohesive brand identity with versatile applications.

    • Build a premium Shopify website optimised for conversions and brand storytelling.

    • Launch with a strong content strategy to generate awareness and drive pre-orders.

    • Position Midspring as the go-to brand for stylish and functional women’s golf apparel.

  • We collaborated closely with Shannon and Meredith to understand their brand story, vision, and aspirations. Through tailored consultations, we:

    • Refined their existing branding, creating a secondary logo, brand marks, and illustrations to complement their primary logo.

    • Designed a custom Shopify website with advanced SEO to enhance user experience and search visibility.

    • Developed a two-month content launch strategy, including social media templates, Instagram posts, blog articles, and email campaigns, to build excitement and establish their presence.

    1. Brand Refinement: Created a cohesive branding suite with secondary logos, custom illustrations, and a branded pattern. Enhanced visual consistency across all touchpoints.

    2. Website Design: Built a bespoke Shopify website featuring product filters, email pop-ups, and engaging storytelling. Integrated SEO to drive organic traffic and streamline post-launch optimisation.

    3. Content Launch Strategy: Designed social posts and captions tailored for pre-launch and launch periods. Delivered SEO-driven blog posts highlighting Midspring’s brand values and unique selling points. Crafted monthly email campaigns to increase engagement and boost awareness.

  • The results of Midspring’s transformation were outstanding. With a refined and cohesive brand identity, the launch successfully resonated with their target audience, presenting Midspring as a polished and professional brand for modern female golfers. Their bespoke Shopify website garnered significant pre-launch traffic and was met with glowing feedback for its sophisticated design and seamless user experience.

    The launch campaign further cemented Midspring’s position as a stylish, functional golf apparel brand, generating early traction and excitement. Shannon and Meredith expressed their delight with the process, calling The Brand Muse “a joy to work with” and praising the professionalism and cohesion of their branding and website.

// BRAND REFINEMENT // BRAND MESSAGING //  SHOPIFY WEBSITE DESIGN // CONTENT & EMAIL MARKETING //

Reflecting on our collaboration, Shannon and Meredith shared, “We couldn’t be happier with the incredible work The Brand Muse has done. From start to finish, the process was seamless, and the outcome exceeded all our expectations.” With a beautifully cohesive brand identity and a stunning Shopify website, Midspring has made an impactful debut, setting the stage for success in the women’s golf apparel market.

In their words, it was “the perfect blend of creativity, professionalism, and thoughtful strategy” that made the collaboration so rewarding. And with future plans already in motion, it’s clear our partnership with Midspring is just the beginning of an exciting journey.