PERREN PROPERTY: ESTATE and LETTINGS SERVICES with a PERSONAL TOUCH.

THE CLIENT

Charlotte, the driving force behind Perren Property, has been redefining the landscape of property agency with over a decade of dedicated service. With a keen eye for what makes a property transaction truly exceptional, Charlotte approached The Brand Muse for a brand overhaul, aiming to more accurately reflect the bespoke, friendly, and professional service that Perren Property is renowned for. Our engagement with Charlotte has evolved into a partnership based on mutual respect and shared vision, highlighting the essence of personal connection in the property sector.

OUR ROLE

  • Brand Identity

  • Marketing Material Design

  • Email Marketing

  • Social Media Strategy

  • Content Creation

  • Brand Photography

Sophisticated brand identity for Dorking estate agent, Perren Property, showcasing unique brand colours.
Elegant brand mark design for Perren Property, reflecting a top UK property agent's commitment to excellence. 
BRAND IDENTITY TRANSFORMATION

Our journey began with a strategic rebrand in January 2023, aimed at capturing the essence of Perren Property’s ethos: trust, quality, and a personalised approach. This transformation went beyond visual aesthetics, embedding the core values of Perren Property into every facet of the brand. The refreshed identity has not only reinvigorated the brand's image but has also deepened its engagement with clients, showcasing the modern, approachable face of property services.

Perren Property's logo design process, capturing the essence of a leading property agent in Dorking.
Perren Property's logo design process, capturing the essence of a leading property agent in Dorking.
Brand colours palette for Perren Property, designed by The Brand Muse to enhance visual identity. 
SEO OPTIMISED BLOG CONTENT AND EMAIL MARKETING

In the digital arena, we've focused on crafting SEO-optimised blog content bi-monthly, targeting specific keywords and local search relevancy for Dorking and surrounding areas. Our email marketing campaigns, offering valuable digital downloads, have not only engaged the subscriber base but have also highlighted Charlotte’s unique, straightforward property service approach, further solidifying Perren Property as a leader in the property agency sector.

Primary logo unveiling for Perren Property, a benchmark of luxury estate agent branding." "Custom brand mark for Perren Property, symbolizing trust and professionalism in the property market. 
CONTENT CREATION AND SOCIAL MEDIA STRATEGY

Extending our collaboration, we deployed an enhanced content creation package to boost Perren Property’s visibility and drive engagement, particularly through Instagram and Facebook.

Our efforts led to a remarkable increase in Instagram reach by 3774% and a 100% uptick in website visits. By creating authentic, evergreen content, from captivating local area drone footage to professional headshots, we've set a new standard in property marketing, aligning digital presence with real-world authenticity.

Professional headshots of Charlotte from Perren Property, reflecting the friendly face behind the trusted property agent services.
Graphic design showcase for Perren Property, featuring bespoke social media content strategy by The Brand Muse.
Drone footage capturing Dorking's landscape, used by Perren Property to showcase the local area's appeal to potential buyers and tenants.
Professional headshots of Charlotte from Perren Property, reflecting the friendly face behind the trusted property agent services.
Brand photography session for Perren Property, capturing the essence of estate agency with professional elegance.
Instagram content creation for Perren Property, highlighting engaging property showcases and agent insights. 
GRAPHIC DESIGN AND MARKETING MATERIALS

Our collaboration also embraced bespoke graphic design projects, including impactful A5 sales brochures and business cards, enhancing local marketing initiatives. These materials have been instrumental in reinforcing Perren Property's brand presence within the community, mirroring the brand's evolution and commitment to excellence in every interaction.

Innovative social media content strategy in action for Perren Property, driving engagement and brand visibility on Instagram.
Custom Instagram templates designed by The Brand Muse for Perren Property, ensuring brand consistency online.
Visual identity refresh for Perren Property, showcasing the fusion of traditional values and modern design.

Collaborating with Charlotte and Perren Property has been a transformative experience, illustrating the power of strategic branding, innovative personal branding and social media content alongside targeted marketing in the competitive property agency field. This partnership is a testament to how a well-conceived brand and digital strategy can revolutionise the perception and performance of property services.

Inspired by Perren Property’s journey? Let’s discuss how we can elevate your property service brand. Get in touch to explore the possibilities.