Behind the Muses // Our Vision for 2025
Grab your coffee (or tea if you’re like Ceri!) and join us as we reflect on an incredible 2024 and share our exciting goals for the year ahead. From creative triumphs to inspiring collaborations, here’s a glimpse into what’s shaped us and what’s next for The Brand Muse.
A Look Back at 20242024 was a year of creativity, growth, and meaningful collaborations. We’re so grateful to the incredible clients and projects that allowed us to craft transformative brand experiences.
ceri & chloe's Favourite Projects:Cotton Mills Design House: From our road trip to Cornwall for their brand photography and film to monthly catch-ups with Helen and her team, this project has been a joy to lead. Starting with brand strategy, we’ve helped Cotton Mills grow into a cohesive, timeless lifestyle brand.
Visual Living: After 12 months of collaboration, we’re in the final stages of launching Lindsay’s custom Shopify store. From strategy and identity to email automations and bespoke coding, this project pushed us creatively and technically, and we couldn’t be prouder of the result.
These projects (and so many others) reminded us why we do what we do—helping brands tell their stories with clarity, elegance, and impact.
Our Business Goals for 2025This year, we’re focusing on meaningful growth—for ourselves and the lifestyle brands we partner with. Here’s what’s on the horizon:
Goal 1: We’re building on our success by expanding our offerings. Launching The Lifestyle Template Shop will introduce accessible design solutions to lifestyle businesses, while tailored upsells like email automation services will further support our clients’ growth.
Goal 2: We’re doubling down on connection. By creating high-value lead magnets, improving opt-ins, and sharing exclusive templates and resources, we aim to build a vibrant community of ambitious business owners.
Goal 3: Our focus remains on fewer, high-value projects. By working closely with Signature Package clients, we can streamline workflows, elevate results, and craft brands that resonate deeply.
Introducing ‘The Muse Monthly’We’re excited to launch The Muse Monthly, a {as you guessed it - monthly} newsletter designed to inspire, inform, and connect. From behind-the-scenes updates to tips and resources, it’s your monthly dose of branding brilliance. Keep an eye on your inbox—the next edition drops on the last Wednesday of the month!
Meet the MusesAt The Brand Muse, we guide lifestyle businesses on transformative journeys, crafting cohesive, elegant, and impactful brand experiences.
Founded by Ceri & Chloe, our studio blends over 30 years of combined expertise in strategy, design, and storytelling. Alongside our incredible team—Sam, our Client Liaison, and Trudi, our Finance Manager—we’re committed to empowering women-led businesses with creativity, clarity, and purpose.
What We Stand For:Contribution: Delivering tangible value and deeper understanding to every client.
Centredness: Striving for balance between work, life, and emotional well-being.
Creativity: Crafting visually stunning and strategically sound solutions.
Commitment: Pursuing excellence through continuous learning and growth.
Ceri - Brand Strategist & Creative Architect {brand}
Trudi - Accounts & Finance Manager
Chloe - Brand Storyteller & Digital Visionary {web}
Sam - Client Liaison & Project Executive
We’ve also practiced what we preach—our website just had a refresh! Take a peek at our new About Us page featuring highlights from our recent studio shoot.
Let’s Grow TogetherWhat are your big goals for 2025? Whether it’s launching something new, rebranding, or growing your community, we’d love to hear them. Accountability always helps, and we’re here to cheer you on every step of the way.
Here’s to a successful and inspiring year—let’s make it one to remember!
With all our creative love,
