THE HUMBLE HARE: HARMONISING HOMEWARES with NATURE and SUSTAINABILITY
THE CLIENT
The Humble Hare stands as a testament to the beauty of blending high-quality craftsmanship with environmental stewardship. Born from a small, family-run team's passion for the nail and beauty industry, The Humble Hare transcends traditional homeware boundaries by offering products that are not only aesthetically pleasing but are also built to last and kind to the planet. Drawing inspiration from the surrounding lush natural environment of their farm, The Humble Hare crafts handmade homewares suitable for both indoor and outdoor use, ensuring durability, functionality, and elegance.
OUR ROLE
Shopify Design & Copywriting
SEO Blog Content
Creative Direction
Lifestyle Photography & Video
Instagram Launch Strategy
Klaviyo Email Automations
SHOPIFY WEBSITE DESIGN & COPYWRITINGEmbarking on The Humble Hare's digital journey, we focused on creating a Shopify website that reflects the brand's core values of quality, sustainability, and customer-centricity.
The website design is infused with elements that echo the brand's connection to nature and its commitment to eco-friendliness.
Accompanied by carefully crafted website copywriting and SEO-optimised blog posts, the platform tells The Humble Hare's story, educates on the importance of sustainable living, and showcases their exquisite collection, inviting users into a world where homeware meets harmony with nature.
BRAND & PRODUCT LIFESTYLE PHOTOGRAPHY AND CINEMATIC VIDEOOur collaboration further extended into capturing The Humble Hare's essence through brand and product lifestyle photography and cinematic video production. With creative direction, prop, and venue sourcing tailored to embody the brand's ethos, the visual content vividly portrays the elegance and durability of the homewares against the backdrop of their natural inspiration. These visuals not only enhance the brand's narrative but also serve as a cornerstone for the Instagram launch content strategy, beautifully conveying The Humble Hare's story to a wider audience.
INSTAGRAM LAUNCH CONTENT STRATEGYTo amplify The Humble Hare's presence on social media, particularly on Instagram, we devised a launch content strategy that leverages the captivating imagery and video content. This strategy is designed to engage and grow their community, showcasing the brand's dedication to sustainability, the beauty of their products, and the stories behind them, ultimately driving traffic to the new Shopify site and increasing brand awareness.
KLAVIYO EMAIL AUTOMATIONSTo nurture and expand The Humble Hare's relationship with their audience, we implemented a series of Klaviyo email automations. These include organic sign-ups with a welcoming sequence, incentive sign-ups offering a garden download, purchase sequences, win-back campaigns, and cart abandonment strategies. Each email is crafted to reflect The Humble Hare's warm, engaging tone of voice, providing value, encouraging sustainable practices, and fostering a strong, loyal community around the brand.
The Humble Hare's journey with us is a vivid example of how a brand can beautifully intertwine the love for craftsmanship with a commitment to sustainability and customer satisfaction. It's a brand that not only offers a piece of nature through its products but also champions the cause of protecting the environment, setting a benchmark for ethical and sustainable business practices in the homeware industry.
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Ceri & Chloe