• Establish a premium online presence that reflects the brand’s core values of storytelling, connection, and empowerment.

• Create a seamless and engaging shopping experience that inspires confidence in buyers and fosters a connection with artists.

• Develop a strategic email marketing funnel to build a loyal customer base and encourage repeat purchases.

• Provide educational content that positions Visual Living as a go-to destination for art enthusiasts seeking meaningful pieces.

• Ensure a scalable website design that allows for future growth and the addition of new artists and collections.

We developed a bespoke strategy that aligned with their core values of storytelling, connection, and empowerment, then we crafted a clear and authentic voice that resonates with art lovers seeking meaningful pieces.

Our approach included designing a refined Shopify website that balances elegance with functionality, featuring immersive artist profiles and seamless shopping experiences. We also implemented a strategic email marketing funnel to nurture customer relationships, alongside an SEO-driven content plan to enhance organic visibility.

Every aspect of the strategy was designed to not only create a visually engaging platform but also to support Visual Living’s long-term growth and mission of showcasing emerging female artists.

• Brand Strategy: Thoughtfully crafted strategy including messaging framework, tone of voice and audience analysis.

• Visual identity: A full branding suite consisting of logos, bespoke pattern, typography and colour palette.

• Custom Shopify website design:

  • Artist profile pages

  • Dynamic product pages with variant options

  • Bespoke collection layouts

  • Thoughtfully crafted homepage with a storytelling approach

• Email automation flows:

  • Welcome series

  • Post-purchase engagement

  • Abandoned cart recovery

  • Artist features and storytelling emails

• SEO strategy and implementation: including metadata, alt text optimisation, and keyword research.

• Content creation support: including blog posts and social media strategy recommendations.

The result is a beautifully curated online presence that embodies Visual Living’s mission of connecting art with emotion. The refined Shopify website offers a seamless and immersive experience, allowing customers to explore collections with ease and discover the unique stories behind each artist. With a strong focus on storytelling, the brand now resonates deeply with its audience, fostering a loyal community of art lovers who appreciate meaningful, story-rich pieces. The email marketing flows have created a personalised customer journey, enhancing engagement and driving conversions, while the SEO strategy has strengthened online visibility, ensuring Visual Living continues to grow and attract new audiences.